Interviews And How-To Videos For YouTube

Ever considered using YouTube as a part of your daily internet marketing routine? If not, then you should. It's been said by many that it is the second largest search engine on the internet (debatable), but the benefits that it can give you besides great search engine rankings are the targeted visits to your website.

The best part about YouTube is that it's free. It doesn't cost you any money to start using it. And, you should know that it's the number 3 ranked website on the internet - in terms of website traffic. This information and the benefits of using YouTube should be enough to convince you that you need to be using it in your business today.

Now, uploading your video to YouTube is fairly easy. The tricky part is actually creating the video. There are all kinds of ways to create videos from a single idea. In fact, in today's lesson, I want to go over some of the videos that you can make, so that you can upload it to YouTube and start seeing results coming in immediately. Here's video idea number 1:

1) Interviews

If you can find a great interview partner in your niche who is well known by many, many people will repeatedly visit this particular video, and even post a link to it from their website - just to give their website visitors a positive experience, and entice them to come back for more. So in a sense, your videos could be the primary source as content for a particular website owner.

Now think about this for a second. Can you imagine how many views your videos would get if someone continually linked to your YouTube videos? You would get lots of views, lots of website traffic, and even a lot of subscribers to your YouTube channel. All of this is easy and can be done (and is being done) - as long as you have great content in your videos.

Here's another video creation idea:

2) A "how-to" video featuring yourself

Now this should be obvious and it is by far one of the most commonly used formats when creating your videos. All you have to do is sit or stand in front of a camcorder, give your information, tips, and techniques (or demonstrate it to them), make the video around 4-10 minutes long, and upload them to YouTube.

The more videos you upload, the website traffic you will receive. This is something that is tried and true. I would know, I market my website on YouTube each and everyday, and I am not necessarily afraid to show my face behind the camera. Typically you will find that videos like these get more views than videos that are a "screen cast".

If you're not using YouTube today, you're missing out on a ton of traffic that can be yours for the taking. I would advise that you start using this medium today. In fact... you should be using this medium as soon as possible. The last thing you want is for a competitor to come and scoop up your potential customers, all because you weren't marketing your website efficiently.

Take these YouTube tips and use them to your advantage today. It will be more than worth it.

Good luck with creating videos for YouTube today.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Tips On Securing Your Promotional Videos Online

More and more companies are now utilizing promotional videos in their online marketing efforts. Their respective productions are characterized by different kinds of clips with different purposes. Filmed tutorials, testimonials and free short courses are just a few of these.

Internet users desire to acquire information as quick as possible. In response to this, businesses are creating and posting relevant clips online in a snap. They do this without even thinking about the security of their original content. Owners or producers must understand that without proper security, their masterpieces can be easily distributed without their permission.

To combat similar situations from happening to your business, here are some insights which can help you secure all your promotional videos.

Choose Online Streaming - Choose online streaming over progressive download. Both are key in the distribution of the message or information contained in your videos. However, it is online streaming that gives the owners full control over the distribution of the content.

Progressive download became rampant along with the rise of YouTube. It allows every viewer to watch any video they prefer without asking permission from the owner. They can go ahead and save the item in their computer and retrieve or edit it for any purpose they want.

If your clips hold original content exclusively created by your company, online streaming is a better option to take for your web video production. For one, this is advisable for free courses on video which you plan to distribute to your target market. Through streaming, you can send to the viewer only the information that he requests from you - nothing more, nothing less. Another good thing about streaming is that it does not allow storing of any clip at all.

Set Access Controls - This is more on defining the select few who can access your clips online. Creators are usually instructed by the owners to limit the people who can see the videos and the number of times they can be seen while they are being processed. This is very appropriate for clips which are intended not to be seen by everyone.

Secure Sockets Layer - Releasing your promotional videos through the Secure Sockets Layer can also protect them from being distributed without your knowledge. This is like encrypting the data of your video stream in between the server and the browser of the internet user. Should some content ooze out, it would be in the form of characters which do not make sense when read. This is the exact opposite of what happens in YouTube. Here, clips are released in readable and understandable text in the internet.

Although the cyberspace is filled with ingenuous films, only a few seem to have secured content. This could either be caused by ignorance or by the lack the lack of initiative from the owners to safeguard and claim ownership over their craft. Do not let this to happen to any of your well-made and innovative promotional videos. Take charge over the creation and distribution of your content.

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Video Marketing Strategy - The First Focus

"Start with the END in mind" - quoted by Stephen Covery

Be it a small, medium to large enterprise; many organizations are discovering one of the most accessible marketing tool - video marketing in social media.

However, many often made the mistake of thinking "more is better" and going into all the nitty-gritty details of how to produce a video such as what equipment to use, the format or how to export it.

In this article, we will not focus on the technical details but how to optimize what one of the most if not the most popular online channel - You Tube and also some useful tips to keep in mind.

First and foremost, we have to ask ourselves one simple question. What is our video marketing strategy? We have to figure out and have a video marketing strategy in place before worrying about the details of how to do it.

To help us, we need to remember two important components to making a good video:

1) We need to get traffic. Not just any, but increment in what we may already have in place. 2) We need to get conversions. By conversions, it does not simply mean people clicking on the video. We need to be target-focus. We want a specific market/ prospects drawn to our website. From there, we want to convert them to customers; opt-in, register for free trial, send in inquiries, make purchases. That is conversion. How do we do that? Most people would go on Google search and hey, they stumble on some interesting videos. And where are these videos usually found? You Tube. That is right. You Tube has now over 3 billion views daily and to not leverage on this channel, it would be a pity.

Successful bloggers, online reviewers as such have their slice of this amazingly useful tool. Why shouldn't we?

But wait. We mentioned earlier about avoiding "the more the better" notion also known as viral video. Why? Why not have the more the merrier? Chances are people may stumble on our video - someday.

That is not what we aim for. Simply because it is more work. Imagine churning out videos endlessly or should I say, mindlessly. If after a few months, you do not get any views, you are trapped, lost and have no idea where to go from there. And by doing viral videos, you are succumbing to the time-sensitivity issue. One day you are "in", the next week you are "out". People will always hunt for what is most trendy and most watched at the moment and then your video is no longer the "IT" thing.

So, what are we aiming for?

We want our videos to pop up everywhere in Google search, in You Tube; every time our prospects go hunting for what they need online.

In order to achieve that, we must first know our market and unearth our keywords. Take the time to do some research, speak to some of the current clients you already have, it will be easier to find out the ideal keywords that your potential customers are searching online daily.

At Google, there is the keyword research tool. It is a good place to start. Play with the words, key them in, spend some time investigating and come up with a list of ideal keywords and then you can create an optimized video around those keywords.

Then focus on creating the very first "masterpiece". The one you will put most of your efforts, your resources and planning into.

Once this hits the hot spot, we should keep up with the pace. Do not just stop here. Start looking at the entire campaign or it may be seasonal; depending on products and services. Go through all your materials, photos, videos that sit at the library and ensure that videos are uploaded consistently and regularly. Set a timeline for this and work towards achieving the goal.

As one professional mentioned, 80% of the traffic will come from perhaps, 20% of the videos uploaded online. If we have materials up on a regular basis, we will start coming up at the top under Google search, inside You Tube and related trending videos as well.

Last but not least, remember the quote from Stephen Covery. Look at the big picture and do not get overly anxious on the smallest details when planning your video marketing strategy. We do not want to churn out just any video; we want efficient messages that gives us effective results with minimal effort at the end of the day.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Video Marketing Tips for Internet Marketers

Using video in your internet marketing campaigns is essential to connecting with your target audience. Video allows your consumers to build trust and confidence in you that can't be earned to the same level via text, blogging, websites and any other social media platforms.

Your videos will work for you 24/7, while you eat, sleep and play. They will get ranked on searches and on Google. In order to make sure that your prospects can take the next step, you need a call to action. In your video you need to directly state for your viewers to subscribe to your channel and click the link below the video and view the description for more information. Tell your viewers what to do next. Offer valuable content and then lead them where you want them to go.

Make sure the very first thing that goes in your description box is is an active link/URL. A link is not active or clickable unless it starts with http://

This is a big mistake that new marketers often make. You need a link they can click on directly from your video and make it the first visible thing underneath. You also need contact information! You want to connect with people when they are excited! If they are excited watching your video and then they have to email you and wait for a response, a lot can happen in that time frame. They could find someone else's video with contact information, who they can speak with right away to get them started. Don't lose business by leaving out such simple pieces of information. Now, you don't want to put your personal cell phone number. You can get a Google voice number for free and direct the calls to your cell or home phone. If you decide you don't want to take work calls you can turn off your Google voice at any time.

Keep your video topics relevant, stay focused and to the point. Make your messages short and simple. Most people have very short attention spans. Provide quality content without all the fluff.

Be Yourself! People are attracted to those that are real and down to earth. You don't need to be perfectly polished and well rehearsed, in fact that will most likely work against you. People want to feel like, if he/she can do it, I can do it! If you are funny, be funny! Humor sells and lightens the mood. A good positive personality is contagious.

Allow your uniqueness to shine! Each and every one of us has some quality that no one else has. You will attract people that no one else will because you are YOU!

Allow video to fuel your brand. Give yourself a slogan or nickname that people will connect to you and your brand. Then promote promote promote! Share your videos on your social media platforms and blogs. Get ready to see a new flood of interested customers.

Implement these simple strategies and take your marketing efforts to the next level!

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Plan Your Goals For Making A Promotional Video

A promotional web video is beyond doubt an excellent tool to make a business tick in no time. But equally true is the fact that only a well-planned animated video can work to that effect. So whether you hire a professional for your business web video creation or decide to do it yourself, it is imperative to plan your goals well in advance before you set out to accomplish the chore. In line with that, here are a few aspects that you must always keep in mind while creating a promotional video for your business:

1. Keep The Fun Factor Alive The thumb rule in promo video creation is to make the video as interesting as possible. For this, the length, language and the presentation of the video must be paid special emphasis to. Using punches, to-the-point language, a light hearted tone and unique, attention grabbing storyline are some musts for reaching out to the best result. Remember that an interesting and engaging video would always entail better odds of success.

2. Never Underestimate the Audio and Sound Aspects Another crucial planning decision to be made in animated promotional video creation is regarding the audio aspect of the video. An appropriate soundtrack ensures that the tone and the momentum corresponding to the content are maintained throughout the video. It is important thus that the most suitable sound equipments and track choices are made.

Better still, sound bites coming from real people can be included to lend a more personal and realistic touch to the video. Decide beforehand what message real people would convey and which part would be put forth via the written medium.

3. Do Not Forget The Animations Adding animations and motion graphics can elevate any video creation to a completely new level. So ensure that the visual appeal of the video is maintained by adding some graphics, animations and pop-ups to it.

4. Campaign Well Another must in the creation of online promotional videos is to chalk out a marketing campaign well in advance and adhere to it. After all, if nobody gets to know about your video, all the time, effort and money that go into the video creation would stand wasted.

5. Be Price Wise! Finally, make sure that you do not blow up the allotted budget. However do not settle for substandard means in this pursuit since poor means shall under no circumstances be able to yield quality dividends.

So be sure to secure the best equipment and professionals for the job, but spend wisely by practicing a combination of bargaining and researched decision-making. As long as you follow this mantra, your promotional video cost would never exceed the planned budget.

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Find The Best Video Animation Company For Lovely Commercial Video

If you are a business owner and have products to promote and sell then the world of online video marketing can prove to be a boon for you. Creating and posting animated videos online can prove to be an excellent avenue for all business owners who wish to make it big in the world of online promotions. These allow for a better connect with the audience. However, finding a video animation company is the most important and crucial part of the prospect. But if you manage to achieve that target and reach out to a good video company, the chances of your business gaining popularity increase in no time. Read on if you are really interested in reaching out to a good quality video created especially for your business needs. At the same time, you would also learn how to find the best video animation production company that can help you to achieve that effect:

Hot Tip 1: Thrive On Fresh Ideas

Hot Tip 2: Have The Best Effects Put Into The Video

Hot Tip 3: Find a Provider

As you must have realized by now, accomplishing all of the above requires professional help and finding a company that can create animated videos becomes imperative for the success of your business.

However, if you are clueless on how to find a company that can create a lovely commercial video for you, don't lose heart because here is that task simplified for you- and that too, in 4 easy steps!

4 Simple Steps To Finding The Best Company For Your Video Animation Needs

Step 1: Prepare a list of companies that seem promising in the video animation niche. Make sure that you consider a large range since that would allow for the best comparison, and would eventually help you get the best deal.

Step 2: Ask for portfolios from the shortlisted providers to get an idea about the kind of work that they do and the type of special services that can be expected of them.

Step 3: Reference the portfolios received with your project-specific needs. This means that you must have clarity over what you want from the video to be created. Also, have the minimum expected requirements laid out for the provider in precise terms beforehand. Once that is ready, cross-check with portfolios and find out if your needs are being met. For instance, if you need a promo video, then ascertain that the providers that you have in mind for the final call have proven expertise in service areas such as motion graphics, animation and digital grading etc. Similarly, if you want an animation video that gives the company overview and the selected provider specializes in promotional video creation, you may not end up satisfied with the final results. So decide wisely.

Step 4: Finalize the best proposal and ask for the respective provider's best quote. Do not confuse yourself with first, second or third best options. Simply zero in on a provider who meets your set criteria in the best capacity and you can hire him.

Follow the above advice and you shall gain access to the best animated video production and get the best possible results in the minimal budget.

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How to Create a Viral Video

Creating a viral video campaign is one of the best things that can happen to a company, especially if it's a small company. So you storyboard your campaign, make your video in a day and a half, load it onto YouTube and your video gets... 7 views.

Does this mean that viral videos are only for big corporations or for the super talented? No. But it does mean that you have to go into your campaign with the right approach.

When you are trying to make a viral video, keep in mind that any person is limited in how much time they can physically sit at their computer and watch videos. Your video must compete with ALL the other videos on YouTube. The truth is that your video must compete with everything else on the Internet including news, sports, fashion, humor, etc. That's a lot of competition so for your video to stand out and go viral, it must be something really special!

So with all that what CAN you do to make a viral video? You must use create a video that connects to people in a strong and real way. A video that merely makes people smile probably won't go viral, but something that will literally make them laugh out load might. Something that is sentimental is nice but you need something that really pulls at the heartstrings. A video that makes someone burst out laughing, burst into tears or gasp and cover their mouths from shock are the types of videos people who don't know you will share.

Obviously, a video can't go viral if people don't watch it in the 1st place! That is why the 1st 15 seconds of your video are critical. That doesn't mean that someone has to be run over by a car or shot in the face to get the viewers attention. But if your video starts out boring, people won't have the patience to see it through to the end. The opening shot could be something exciting but it can also be the beginning of a story. People like videos that "tell a story" as long as they see the story going somewhere.

Another tip is not to make your video too corporate. People like to share things other people do, and despite the famous quote "Corporations are People Too", they aren't when it comes to getting people to share video. Keep your logo discreet or add who your company is and what they are about only at the end of the video.

Follow these directions, cross your fingers and maybe you will have the latest web video hit!

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Recording Your YouTube Videos Easily

If you didn't already know, YouTube is an excellent way to promote your website. All it takes is around 10 minutes to create a video, and then only a few minutes to upload it to YouTube and make it go live. Creating a video is easy and you can definitely get a lot of content from it also.

It doesn't matter what kind of online business you run, you too can use YouTube. Don't be stubborn and assume that YouTube can't work for you. If you've never tried it, how can your way of thinking be correct? In all of your videos, you will want to do some certain things that will increase the chances of making your video a success.

But we won't be delving into this aspect of YouTube today. I want to go over and point out a different aspect of YouTube that you should be doing. Whenever you create your videos, you will want them to be of high quality. You shouldn't make videos from your camera phone, web cam, or a low budget ($20) camcorder.

If you want to make your business a success, you must take things seriously. Go down to your local Walmart and buy a high quality camcorder and tripod for around $100 to $150. And make sure you keep the receipt just in case you don't like it (but you should - trust me on this one).

Once you have your camcorder, the first thing that you will want to do is adjust the settings on it. Make sure your recordings come out with quality and isn't showing any groggy lines or dullness in the video. This is one of the best ways to create a YouTube video. Simply upload it to YouTube about a particular subject, and you will start to see a lot of views coming through from it.

Make sure you calibrate your videos correctly, and save the settings. So the next time you turn your camcorder on, you should be ready to go and ready to start making another video. It isn't hard, and if you have the proper software, you can insert your website address at the bottom of the video just in case anyone wants to visit your site and learn more.

But aside from using a camcorder, there's another way that you can record your YouTube videos. It's called a "screencast". A screencast is simply a recording that you make on your computer. You can make a screencast easily with a free software tool called "Camstudio". There's also another great screencast tool called "Camtasia". Many people like Camtasia better, and Camtasia isn't free.

No matter what on-screen recording device you choose, both can get the job done for you. So you don't have to shell out hundreds of dollars on a recording device. There are people who get many views to their YouTube video just by using screencasts alone - and I bet you can do the same thing too.

Marketing on YouTube is essential to your online business and is something that you will want to start doing right away. Be sure to have everything ready so that you can start churning out videos on a daily basis.

Good luck with making your YouTube videos.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Make Stable Income With YouTube AdSense

Let me tell you one thing, that there are no shortcuts to become millionaire overnight. Anybody who claims to do so might be having a magic wand... otherwise it is total scam. Whether it is local business or the business over the Internet, it requires efforts, patience and persistence. Making money through AdSense and YouTube is no surprise since it has been a profitable medium to earn a steady income online.

With no proper guidance or tools, it is quite frustrating when you start out, and after good amount of time and you haven't earned a single penny. Giving up your hard earned efforts isn't going to help to your online earnings, as a matter of fact it won't help anywhere in your life. YouTube AdSense is a newest trend to make money through web. The video sharing website actually works for your online business to earn that level of web presence.

Internet search engine giant Google's widely held YouTube streaming videos is now offering webmasters the ability to integrate advs. from the company AdSense program to your YouTube content embedded to any websites.

How You Do It

Find the topic, that topic of your passion or some forte topic like Internet marketing, and there are hundreds of videos on YouTube available on that. Search on YouTube and find as much videos you can relevant to the topic or say in connection to what you are marketing. While you are about to embed the YouTube videos with your websites instead try to embed a third party video player. This is slick and perfect for any blog. After you are finish embedding, underneath your YouTube videos pass on the blog link or some comment, information about it or the website. In any of you blog post, place the video on the top and at the bottom of it place your YouTube AdSense ad block.

The best part of AdSense and YouTube is that you already have videos uploaded, and it does not require you to kill your server's bandwidth. The user can use YouTube's bandwidth as long as the user agrees with their terms and conditions. After that it is easy to host your website on a shared dedicated server through a cheap plan and that's it. You are ready to go from there.

Does your job let you work in your night dress? Mine does, I have shown you how this can really work, and with this you can earn your steady online income with whatever time zone you feel like and from the comforts of your own home.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Video Marketing Secrets - 3 Essential Elements of a Successful Explainer Video

If you are thinking of having an explainer video produced, you want to make sure your investment does more than just play, it needs to do serious business.

So what separates the winners from the losers? After a long time of working on these projects I've seen that all truly successful explainer videos have a:

1. Clear and Concise Script

2. Professional Voice Over

3. Prominent Position in Webpage Layout

Notice there is no mention of "quality animation" anywhere in that list. It's not that the animation quality isn't important, because quite frankly, it is. Trouble is, animation is very much an artistic element and like all art, different styles appeal to different people.

An animation style that you love may seem mediocre to your clients.

"As long as the animation looks professional, helps add meaning to spoken elements and fits in with your branding, it is really only eye-candy."

Therefore, as long as the animation looks professional, helps add meaning to spoken elements and fits in with your branding, it is really only eye-candy.

Bottom line is, if the underlying message is clear, concise and properly presented, even those who aren't wow-ed by the animation will find value in your video.

The first step in achieving this is to have a:

Clear and Concise Script

The script of an explainer video is hands-down, without doubt, socks off the most important element of the project. It is the beating heart of the project and the single most important factor to your video marketing success.

With that in mind: Use a professional script writer to produce your script!

This doesn't mean you shouldn't be involved in the process, but it is much more likely that an outside perspective of your product / service / message will produce a script that strikes a chord with first time viewers of your video.

If a company offers a professional script writing service, use it. This way they can use their expertise to produce an effective product from the ground up.

Remember, the message is key, everything else is eye-candy!

Of course, once you have a clear message and motivating call to action, the next piece of the puzzle is to make sure you use a:

Professional Voice-Over

Not all voices are created equal, and the truth is, most of us don't have the skills required to narrate a video effectively.

"Professional voice talent is not expensive, and a small investment here can make a huge difference to the final outcome of your video."

A professional voice artist can bring your message to life, inspire confidence in listeners and ensure the key details of your video are easily remembered.

Even better, there is an enormous variety of voice-talent to choose from which allows you to easily find a voice that matches your brand.

You wouldn't accept un-professional animation in your video, therefore, isn't the voice which conveys your message of ever greater importance?

Professional voice talent is not a expensive, and a small investment here can make a huge difference to the final outcome of your video.

Prominent Position in Webpage Layout

Once the script, voice-over and animation are complete, your video is bursting with marketing potential. But in order for it to have the effect you hope for, it is vital that visitors to your website, blog or social media channel are able to find it in the first place.

Therefore, don't make people work to find your video. Make sure a visitor can see it when they land on your site without having to scroll down or navigate to another page. Make the video big, make it prominent, give it a big idiot-proof play button!

"Don't make people work to find your video. Make the video big, make it prominent, give it a big idiot-proof play button!"

For even greater effect, place some sort of call to action button near the video. That way, once someone has watched it, you make it easy for them to take the next step.

Videos work so well because they are engaging and convenient. Don't fall at the final hurdle by making visitors work to find your video or making it difficult to obey the call to action.

Of course, these three elements are not the only things which dictate the success or failure of an explainer video, but I guarantee that if they are missing, things just won't go how you want!

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

7 Ways To Use YouTube To Drive Traffic To Your Website

There are several ways in driving traffic to your website. Some of the ways include all the Social Media channels such as Facebook, Twitter and so on. They can be overwhelming and you might not know where to start.

In as much as all Social Media Marketing methods would drive traffic, there is one method which should not be ignored and this is the power of using videos to drive traffic to your website.

YouTube is a great platform to use to drive traffic. Google is the number one search engine and it owns YouTube. What does it mean? This means that your videos are also ranked on Google.

Having a video on YouTube is owning your own channel and it is free advertisement.

Here are the 7 Ways to use YouTube to drive traffic:

Share some content and it does not have to be too long. It can be as short as two minutes. The length of the video matters because of the attention span of people, as you do not want your viewers to drift off. After you have shared your message, thank your audience for listening to you. Do you know that they could be listening to someone else? But they chose to listen to you so be grateful. The next stage is Call to Action. This is where you tell them to click on the link below your video to claim their free gifts. It is good to describe the gifts you are going to give them. The gifts can be in the form of free videos, report, mp3 and so on. In addition to the above tip always ensure that you leave your website details at the bottom of the video. This is the place where they will click and this will drive traffic to your site. Encourage your viewers to share your videos on all the Social Media sites. YouTube allows the viewers to share your videos on Facebook, Twitter and Google Plus. If your information is very valuable they can also embed your video on their website. Also encourage your viewers to subscribe to your channel. When they do subscribe to your channel they will be expecting more videos from you. Make it a habit to post more videos. Remember that in every video you put on YouTube, introduce yourself by mentioning your name and what you do and how you add value to people's lives.

Avoid perfection in your videos. Just post and add value. Any time your viewers watch you on YouTube they will believe that they know you as they feel more connected to you. They get to watch your body language, your sense of humor and this is great in attracting more clients.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Why Videos Sell

Videos and customer engagement.

Some experts have called video the 'ultimate marketing tool' and it's fast becoming a regular feature in many business' marketing strategies. Video, whether it uses real footage or animation, can breathe life into a company's online presence. It's versatile enough to be used on social networking sites, emails or advertisements - and a great tool for making brands more visible.

It's a well known saying that 'content is king' when it comes to customer engagement. But content needn't mean reams of text. Video is dynamic, vibrant and interactive as well as informative - the perfect medium for encouraging customers to engage with a company or brand.

Get your message across.

Quite simply, people enjoy using videos. They look good, they're interactive and attention grabbing in a way that other content just isn't. The combination of audio and imagery reinforces messaging more strongly than a single medium would be capable of doing. Besides this, the possibilities of what message you want to portray and how you want to achieve this are limitless - whether you want to draw customers' attention to certain calls to action, display products for sale or persuade viewers to sign up to an event.

A cost-effective medium.

While developing a bespoke animation video requires investment, creating a video from live footage needn't be. Most advertising agencies offer a video package, but it's also fairly straightforward to create a video in-house, as long as you have a decent camera, good editing software and some basic training. That said, professionally produced videos look slicker and are still inexpensive compared with traditional print advertising. They're also versatile and can be shaped into a variety of formats, whether to suit large screen, mobile phones, tablets or use on websites.

Video is tried-and-tested.

A video is an established medium and it's not going anywhere. Since the 1880s when motion pictures first started becoming popular, there have been fairly significant changes to the physical medium - from tapes to DVDs and web streaming - but the idea remains the same and is as strong as ever. YouTube remains one of the most popular websites there is - if this popularity is anything to go by, it would seem that video is as engaging a medium as it ever was, regardless of how and where it is used.

Video brings traffic to a website.

Video is compatible with social bookmarking and flexible enough to be able to be hosted in various different locations. A video on Facebook or YouTube could encourage curiosity in a business or brand which might encourage potential customers to click through to the main website. Once customers are there, they are more likely to convert.

Video goes with the package.

Most advertising companies recognise the value of video as a marketing tool and will offer to create and produce videos as part of a wider marketing strategy. Google's search algorithms index video and it is less penalised than other content, so it can help your company remain visible to potential customers.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Get YouTube Comments - Increase YouTube Subscribers - Automated Programs - Do They Work?

The most exciting feature of YouTube could be its ability to leave comments after viewing a video. As a feedback mechanism any registered user can upload a video once and can get YouTube comments to determine the rating of his video. Getting comments on videos is very important for rating a video on YouTube both internally for YouTube and externally for your marketing efforts. Comments are left by registered users who are most likely to share and upload videos on YouTube so they become trusted barometers for marketing.

Do Automated YouTube Programs Work? Many automated systems were developed for increasing views, thereby increasing comments on the videos uploaded. These automated YouTube marketing systems help to make friend requests, share videos automatically, share messages, post messages on channels, post comments on videos etc. These systems can synchronize friends, favorites and subscribers allowing them to access your uploaded videos. With the use of automated systems, you can even subscribe and unsubscribe to channels and videos automatically. Moreover, after posting comments you can accept friends' requests automatically. Purchasing such automated tools can help to promote your product and gain subscribers if used within the terms and conditions of YouTube rules and regulations with additional follow up strategy.

Manual Accumulation of Comments You can also get more subscribers and more comments on your videos without marketing programs by adding a video on YouTube and sharing the link to your video with your friends of Facebook and Twitter social websites. From there, the viral effect increases if people begin to share your video. This effect is compounded when you ask the viewers to add comments after watching. All this is of course dependent on the value of the content in the video both emotionally and qualitatively.

Though this type of manual sharing can help, YouTube automated marketing programs allows you to send messages to your friends, subscribers and the users of other groups etc. in large quantities, multiplying the effect. You can find as many recipients as you want with robust recipient selection tools. Special options on the automated programs help you to check if you are sending more than one time to the same user, which helps avoid spam. Data is collected to show how many requests succeeded and how many failed and through the law of averages, if you have good content in your videos, eventually people will respond with comments. Additionally, asking for a comment in your message can increase your odds tenfold.

Automated YouTube marketing tool kits help you get a large number of views, likes, channel views and comments from many people. Videos are also rated based on view counts and comments from different people, so the more comments and views the higher your ranking for any particular keyword. You can also make your video directly appear in Google search results with the same efforts.

The combination of automated YouTube marketing programs along with social media sharing can indeed bring massive traffic to your video on YouTube if properly crafted messages are used with high value content in your videos. Then, more importantly is what to do with the comment or the new subscriber. The question becomes how can they be turned into a paying customer who will return over and over again.

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

Increasing Your YouTube Audience

You understand the power of videos for your business and how instrumental they can be in drawing more traffic to your website. If you want all of that, you need to increase your exposure and your audience will follow.

YouTube subscribers to increase your business

YouTube subscribers are people who have willingly chosen to be a part of your audience. They are interested enough in your content to want to watch your video and to continue to watch your videos as you share them online. These are exactly the people whom you want following you around. If your videos are compelling and exciting enough, people will not only want to watch them but they will also be enthusiastic about sharing them with other people as well. They will also be inclined to leave comments for you and interesting discussions will ensue. In other words, with the right fan, your videos can go viral.

There are many different ways that you can increase your traffic and online exposure and the following tips are some of those:

Consistency

As is the case with all other types of online content, it is the same with videos. If you post one video one time and that is the end of it, you won't be allowing other people the opportunity to form relationships with you. Consistency is key. You want people to come to expect a certain level of quality from you as well as a certain volume at a certain time and on specific days (if possible). The more frequently you share high-quality videos with your audience, the more they will remember you and the more they will be encouraging you to continue contributing for their viewing pleasure. It is all an important part of building relationships.

Contribute value

If your videos don't have any value, your audience members will not be willing to come back to you time and time again. You must never scrimp when it comes to the quality of your videos. In fact, if at all possible, you should constantly strive to deliver better quality content each time. You need to constantly try to raise the bar.

Post exceptional content

Everyone loves to learn new things all of the time. Tips and tricks are generally very well received. Your content must be expressed in an innovative, creative, compelling, and educational manner so that your audience walks away from your videos with the feeling that their lives are at least slightly improved over what they were before viewing the video.

Invite people to subscribe

A quick and easy way to increase your target audience is by inviting them to subscribe right in the video. You shouldn't take it for granted that they will subscribe just because they are viewing your video. It isn't necessarily enough. Make sure that you include some sort of call-to-action, which asks your audience to subscribe (it should be in the form of a "subscribe" button so that it is easy for your audience). The call-to-action should tell your audience members what to do, how to do it and why to do it. It will be crystal clear for them.

Annotate

Annotations are colored sticky notes that people are able to insert into their videos for added communication. An annotation is perfect for a call-to-action. You can also add a graphic image, which will get the attention of your subscribers. The rule (when it comes to getting your audience members to do what you want them to do) is to make it as simple as possible for them. They don't have the time or patience to waste time or energy on something that won't work easily for them.

Add a YouTube widget to your blog

It is an excellent idea to let your audience members know about your YouTube video on your blog or some other type of content that you are sharing. This is a great way to gain increased exposure and more traffic. With the click of a button, you can potentially gain a lot more traffic.

Form a strategic partnership

Another excellent way to increase your exposure and reach is by forming a partnership with someone who will be good for your business (and you, in turn, will be good for his or hers). You can combine your featured YouTube channels and your audience numbers will increase exponentially. It is very exciting.

Interact on a very regular basis

It is very important to remember that YouTube is a social community, just like Facebook, LinkedIn and Twitter. Once you have put it into the proper perspective and you interact with the other members of your circle the way you would with any other social media community, your results will improve dramatically. Interacting with others also means that you will share their videos with other people just as you hope they will do with yours.

Share your good fortune

As you continue on the road to success, you should share your positive results with other people. That is a great way to continue strengthening your relationships and as you continue to connect with others, you will see that they will want to help you in any way that they can. Not only should you share other videos that you feel are worthwhile but you should also leave comments that will start interesting discussions.

Conclusion

YouTube is a social media channel with a great deal of appeal and power. It has been around for a very long time and is certainly not showing any signs of going away anytime in the near future. Videos are another very important part of your armamentarium and you should take full advantage of it in any way that you can. Make sure that your content is of high value and is compelling for your audience, of course.

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Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy   

The Six Steps to Start Making Online Video

Online Video is one of the most important tools today for engaging users. People who see video are more likely to spend time on your site, remember what you sell and eventually purchase your product. Video is also very important for optimizing your site in terms of search ranking. In short, if you have video, you are far more likely to end up on the 1st page of Google than if you don't have video.

It used to be that creating video was an expensive commitment and that purchasing video equipment was something that required a serious cost benefit analysis. However, today quality video equipment can be purchased for a couple hundred dollars and it is therefore imperative that people who want their business to succeed, want to find new customers and want to drive sales start making video and putting it on their website.

Here are some tips for how to create and promote your video:

1. Keep your video short and to the point. People lose focus if your video drags on excessively, even if your content is relevant. If your video goes over two minutes consider splitting it into two videos.

2. Make sure your auto and sound quality is good. People will not strain themselves to try and watch a video if it is difficult to watch or hear.

3. Choose your title wisely. The title is what shows up in Google, YouTube, Vimeo, Dailymotion, etc. It is the most vital piece of information for people who are considering watching your video. It also is the most important piece of information for search engines when they are looking for videos that match a search. Try and define exactly the type of person you want to see your video and what they would be looking for in order to choose your title.

4. Fill in the description and tags wisely. People often halfheartedly fill in this info and don't realize its importance in regards to searches. One of the ways your video is found in searches is the search engine scans your tags and description to see if the words in the search match the description or your tags. One way to choose tags is to use the tools on Google AdWords which shows you the frequency of every search term in the past month.

5. Choose a good thumbnail for your video. The image you choose isn't as important as other things but a blurry or strange image will discourage people from clickinjg on your video.

6. Share the video in as many video sites and social networks as possible in order to move up in the Google ranks (the more videos mean more tags) and also to have as wide an audience as possible.

Follow these guidelines and you will start gaining exposure and customers in no time at all!

Online Video Marketing - What's The Secret To Get Traffic With Video?   Using YouTube For Promotion To Your Website   YouTube Video Marketing Tips That Work Like Crazy