More and more companies are now utilizing promotional videos in their online marketing efforts. Their respective productions are characterized by different kinds of clips with different purposes. Filmed tutorials, testimonials and free short courses are just a few of these.
Internet users desire to acquire information as quick as possible. In response to this, businesses are creating and posting relevant clips online in a snap. They do this without even thinking about the security of their original content. Owners or producers must understand that without proper security, their masterpieces can be easily distributed without their permission.
To combat similar situations from happening to your business, here are some insights which can help you secure all your promotional videos.
Choose Online Streaming - Choose online streaming over progressive download. Both are key in the distribution of the message or information contained in your videos. However, it is online streaming that gives the owners full control over the distribution of the content.
Progressive download became rampant along with the rise of YouTube. It allows every viewer to watch any video they prefer without asking permission from the owner. They can go ahead and save the item in their computer and retrieve or edit it for any purpose they want.
If your clips hold original content exclusively created by your company, online streaming is a better option to take for your web video production. For one, this is advisable for free courses on video which you plan to distribute to your target market. Through streaming, you can send to the viewer only the information that he requests from you - nothing more, nothing less. Another good thing about streaming is that it does not allow storing of any clip at all.
Set Access Controls - This is more on defining the select few who can access your clips online. Creators are usually instructed by the owners to limit the people who can see the videos and the number of times they can be seen while they are being processed. This is very appropriate for clips which are intended not to be seen by everyone.
Secure Sockets Layer - Releasing your promotional videos through the Secure Sockets Layer can also protect them from being distributed without your knowledge. This is like encrypting the data of your video stream in between the server and the browser of the internet user. Should some content ooze out, it would be in the form of characters which do not make sense when read. This is the exact opposite of what happens in YouTube. Here, clips are released in readable and understandable text in the internet.
Although the cyberspace is filled with ingenuous films, only a few seem to have secured content. This could either be caused by ignorance or by the lack the lack of initiative from the owners to safeguard and claim ownership over their craft. Do not let this to happen to any of your well-made and innovative promotional videos. Take charge over the creation and distribution of your content.
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