Online Video is one of the most important tools today for engaging users. People who see video are more likely to spend time on your site, remember what you sell and eventually purchase your product. Video is also very important for optimizing your site in terms of search ranking. In short, if you have video, you are far more likely to end up on the 1st page of Google than if you don't have video.
It used to be that creating video was an expensive commitment and that purchasing video equipment was something that required a serious cost benefit analysis. However, today quality video equipment can be purchased for a couple hundred dollars and it is therefore imperative that people who want their business to succeed, want to find new customers and want to drive sales start making video and putting it on their website.
Here are some tips for how to create and promote your video:
1. Keep your video short and to the point. People lose focus if your video drags on excessively, even if your content is relevant. If your video goes over two minutes consider splitting it into two videos.
2. Make sure your auto and sound quality is good. People will not strain themselves to try and watch a video if it is difficult to watch or hear.
3. Choose your title wisely. The title is what shows up in Google, YouTube, Vimeo, Dailymotion, etc. It is the most vital piece of information for people who are considering watching your video. It also is the most important piece of information for search engines when they are looking for videos that match a search. Try and define exactly the type of person you want to see your video and what they would be looking for in order to choose your title.
4. Fill in the description and tags wisely. People often halfheartedly fill in this info and don't realize its importance in regards to searches. One of the ways your video is found in searches is the search engine scans your tags and description to see if the words in the search match the description or your tags. One way to choose tags is to use the tools on Google AdWords which shows you the frequency of every search term in the past month.
5. Choose a good thumbnail for your video. The image you choose isn't as important as other things but a blurry or strange image will discourage people from clickinjg on your video.
6. Share the video in as many video sites and social networks as possible in order to move up in the Google ranks (the more videos mean more tags) and also to have as wide an audience as possible.
Follow these guidelines and you will start gaining exposure and customers in no time at all!
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